Designing and offering the right employee benefits package can feel overwhelming for smaller businesses. Whether it's deciding on the best benefits mix or dealing with budget constraints, laborious administrative tasks or compliance concerns, smaller businesses are feeling the pinch.
That's why The Hartford has recently made it easier for small and midsize businesses to deliver employee benefits that support their unique workforce. Here are three ways we're helping to simplify the benefits experience for your smaller clients:
1. Benefits That Fit Your Clients' Unique Workforce
We don’t have a one-size-fits-all approach to benefits for our larger customers, so we wouldn’t use one for our small and midsize customers either. Our specialists assess market trends, employer and employee needs, and employers’ unique goals to create products designed with small and midsize businesses in mind.
“As leading experts in life, disability and absence, we understand the complexity that comes with administering different types of plans,” says Megan Holstein, head of priority business for Employee Benefits at The Hartford. “Our goal is always to maximize value for our customers by having the right products and the right support in place when they need it most.”
Studies show employers are stretched thin with their human resources (HR) needs. The Hartford’s Future of Benefits Study found that HR leaders juggle eight different job responsibilities on average.1 We offer customers a solution that aligns with their strategic talent attraction and retention goals, as well as their benefits administration, payroll and HR information systems. Our offering is designed to deliver a frictionless benefits administration experience and accurate data transfers.
2. Benefits Backed by Local and Expert Support
As part of The Hartford’s commitment to creating flexible benefits experiences that meet employers’ needs, we have locally aligned service teams for our small and midsize customers, including:
- A dedicated team to help improve implementation turnaround time.
- A Paid Family and Medical Leave (PFML) Center of Excellence dedicated to our priority business customers and brokers.
- Market-aligned sales and relationship teams that specialize in the geographic location of the broker and customer.
These teams are equipped to service our customers in their respective geographic markets. Our local service model allows us to further customize resources and support for our priority business customers.
3. Simplified Technology Connections
When an employer chooses The Hartford as their employee benefits carrier, they can access our suite of over 160 Application Programming Interface (API) connections, integrations and relationships. With vendor partners like Workday, Employee Navigator and ADP, we continue to build and evolve toward a seamless user experience.
Our Absence Dashboard and Leave Lens planning tools can help our customers and their employees simplify the absence experience. Our smaller customers get the same kind of care and guidance to help manage leaves that our larger customers get. And as state leave laws continue to evolve, having this added guidance can offer a smoother experience for customers and their employees.
A 200-Year Legacy That Delivers
As a leader in employee benefits and absence management, The Hartford is a trusted carrier for companies of all sizes. We bring over 200 years of expertise to our customers, whether they have 10 or 10,000 employees.
For more information about how The Hartford can serve small to midsize businesses, contact your local representative today.
1 The Hartford’s 2023 Future of Benefits Study. Accessed 2025.
